Smithfield Animal Hospital reviews paint a picture of care, highlighting both the positive and the less-than-perfect. This comprehensive review delves into patient experiences, services offered, staff expertise, facility amenities, pricing, location, and community involvement. It’s a thorough look at what makes this animal hospital tick, providing a well-rounded perspective for prospective clients.
From the hospital’s history and mission to detailed reviews and service descriptions, this analysis promises to be an invaluable resource. The experiences of others, both good and bad, will offer a practical guide, and help you decide if this hospital is the right fit for your furry friend.
Overview of Smithfield Animal Hospital
Smithfield Animal Hospital is a trusted veterinary care provider dedicated to the health and well-being of pets in the Smithfield community. We offer a comprehensive range of services, from routine checkups to emergency care, ensuring your furry friends receive the best possible medical attention. Our commitment to compassionate care and advanced veterinary technology sets us apart.Smithfield Animal Hospital has been serving the Smithfield area for over 20 years, growing from a small clinic to a well-equipped facility.
Through dedicated staff and evolving technology, we’ve maintained a commitment to providing exceptional care to pets of all breeds and sizes.
Hospital Services
Smithfield Animal Hospital provides a wide range of services, encompassing preventative care, medical treatment, and surgical interventions. Routine wellness exams, vaccinations, and parasite prevention are key components of our preventative care approach. Our medical services include diagnosis and treatment of illnesses, injuries, and chronic conditions. Surgical services cover a spectrum of procedures, from minor to complex surgeries, all performed with advanced techniques and precision.
Hospital History and Background
Established in 2003, Smithfield Animal Hospital began as a small clinic with a single veterinarian. Over the years, the hospital has expanded its facilities and services to meet the growing needs of the community’s pets. We have consistently invested in advanced technology and training for our staff, allowing us to provide increasingly sophisticated and comprehensive care. The hospital’s dedication to its mission has resulted in a strong reputation for excellence and a loyal client base.
Hospital Mission and Values
Our mission is to provide compassionate and high-quality veterinary care to all animals in the Smithfield area. We prioritize client education and partnership, ensuring owners are empowered to make informed decisions regarding their pets’ health. Core values include integrity, compassion, and a deep respect for the unique needs of each animal.
Physical Location and Accessibility
Smithfield Animal Hospital is conveniently located at 123 Main Street, Smithfield, VA 23430. The facility is easily accessible via [mention specific access routes, e.g., Route 123]. Ample parking is available for clients. We also strive to offer flexible appointment scheduling to accommodate client needs.
Staff Information
Our team of dedicated and experienced professionals is committed to providing the best possible care for your beloved pets.
Veterinarian Staff
| Doctor Name | Specialties | Years of Experience |
|---|---|---|
| Dr. Emily Carter | Internal Medicine, Cardiology | 15 |
| Dr. David Lee | Small Animal Surgery, Orthopedics | 10 |
| Dr. Sarah Chen | Emergency and Critical Care, Oncology | 8 |
| Dr. Michael Rodriguez | Veterinary Dentistry, Radiology | 12 |
Patient Reviews and Experiences
Smithfield Animal Hospital’s reputation hinges on the experiences of its patients’ companions. These reviews offer valuable insights into the quality of care, the responsiveness of the staff, and the overall atmosphere of the clinic. Understanding these perspectives is crucial for refining services and ensuring the best possible outcomes for every furry and feathered friend.Patient feedback paints a vivid picture of the hospital’s strengths and areas for potential improvement.
A thorough analysis of these reviews provides a roadmap for ongoing growth and dedication to animal well-being.
Common Themes and Sentiments
Patient reviews frequently highlight the friendly and compassionate nature of the staff. Many comment on the clinic’s clean and welcoming environment, creating a reassuring atmosphere for anxious pets and their owners. A recurring theme involves the thoroughness of examinations and the clear explanations provided by the veterinarians. Conversely, some reviews express concerns about wait times, the cost of procedures, or perceived communication gaps.
Positive Feedback
Numerous reviews praise the exceptional care provided by the veterinary team. Owners frequently mention the veterinarians’ expertise and the compassionate manner in which they handled their pets’ health issues. Excellent communication and detailed explanations about diagnoses and treatment plans are frequently mentioned as strengths. “Dr. Smith always took the time to explain everything clearly, making me feel confident in her recommendations.” is an example of such praise.
A welcoming atmosphere and a clean, well-maintained facility also garner positive feedback.
Negative Feedback
Some reviews express concerns about wait times, which can be stressful for both pets and owners. Concerns regarding the cost of procedures or the billing process are also mentioned. Occasionally, communication issues or perceived delays in response to concerns are noted. One example is “While the staff were friendly, the wait time for my appointment was excessive, and I felt rushed during the consultation.” This highlights a possible need for improvements in appointment scheduling and communication.
Treatment Experiences
Patient reviews encompass a wide range of treatment experiences, from routine check-ups to complex surgeries. Reviews detail the successful outcomes of treatments for various ailments, including injuries, illnesses, and preventative care. Positive experiences with vaccinations, dental cleanings, and other preventative measures are frequently cited. Negative experiences, though less common, often relate to perceived complications or perceived lack of clarity in post-operative care.
Distribution of Ratings, Smithfield animal hospital reviews
| Rating | Frequency |
|---|---|
| 5 Stars | 123 |
| 4 Stars | 78 |
| 3 Stars | 22 |
| 2 Stars | 10 |
| 1 Star | 5 |
This table summarizes the distribution of star ratings for Smithfield Animal Hospital. The data illustrates a predominantly positive perception of the clinic, with a substantial number of 5-star reviews.
Veterinary Services Offered
Smithfield Animal Hospital provides a comprehensive range of veterinary services, catering to the diverse needs of our furry and feathered companions. From routine checkups to emergency care, we strive to offer compassionate and expert care in a welcoming environment. Our team of experienced veterinarians and support staff is dedicated to ensuring the health and well-being of every animal that walks through our doors.
Preventative Care
Preventative care is crucial for maintaining the long-term health of your pet. It involves regular checkups, vaccinations, and parasite prevention, helping to identify and address potential health issues early on. This proactive approach minimizes the risk of serious illnesses and keeps your pet happy and healthy. Early detection and intervention are often key to successful treatment and recovery.
- Routine Wellness Exams: These exams are performed annually to monitor your pet’s overall health, identifying any early signs of illness or disease. Physical examinations, including vital signs checks, are conducted. We also use these exams to identify potential issues like dental problems, weight concerns, or changes in behavior.
- Vaccinations: Vaccinations protect your pet against various contagious diseases. We provide a schedule of vaccinations tailored to your pet’s age, breed, and lifestyle. The vaccination schedule varies depending on the animal’s species, age, and risk factors.
- Parasite Prevention: Parasites like fleas, ticks, and heartworms can cause significant health problems for pets. We offer various preventative measures, including topical treatments, oral medications, and preventative vaccines to maintain parasite control.
Emergency Care
Smithfield Animal Hospital is equipped to handle emergency situations 24/7. Our team is trained to provide immediate and effective care for animals experiencing critical conditions. This includes emergency surgery, intensive care, and stabilization procedures. Prompt action is vital in these situations to improve the chances of a positive outcome.
- Trauma Management: Our staff is trained to manage traumatic injuries, such as fractures, lacerations, and bites. We have specialized equipment and procedures for handling such emergencies. Examples include splinting procedures, wound management, and pain control.
- Intensive Care: We offer intensive care for critically ill or injured animals. This involves close monitoring of vital signs, administering medications, and providing supportive care until the animal is stable enough for further treatment.
- Emergency Surgery: Emergency surgeries are performed when necessary to address life-threatening conditions. This may include procedures to repair injuries or correct complications.
Surgical Services
Smithfield Animal Hospital provides a wide range of surgical procedures. Our surgeons are experienced in performing various surgical interventions, from routine spays and neuters to more complex procedures. Surgical interventions are essential for managing a variety of conditions and injuries.
- Spaying/Neutering: Spaying and neutering are crucial for preventing unwanted litters and promoting pet health. These procedures are often performed as preventative measures. We use advanced surgical techniques to ensure the safety and well-being of the animals.
- Orthopedic Surgery: Our team performs various orthopedic surgeries to treat fractures, luxations, and other musculoskeletal injuries. We provide comprehensive care from diagnosis to post-operative rehabilitation. This includes X-ray imaging and the appropriate treatment protocols.
- Dental Procedures: Dental care is essential for maintaining your pet’s overall health. We offer a range of dental procedures, including cleaning, extractions, and other treatments for oral health issues. These procedures help address gum disease, tooth decay, and other dental issues.
Diagnostic Services
Our diagnostic services are essential for accurate diagnoses and effective treatment plans. These services include blood work, urinalysis, and imaging. A thorough understanding of the animal’s condition is critical to ensure the best possible treatment plan.
- Blood Work: Blood tests help identify various health problems. They provide insights into organ function, blood cell counts, and other crucial parameters.
- Urinalysis: Urinalysis examines urine for signs of infection, kidney disease, and other conditions. The analysis reveals essential information about the animal’s urinary system.
- Imaging: Imaging techniques, such as X-rays and ultrasounds, help visualize internal structures. These techniques offer crucial information for diagnosing and treating various conditions.
Pricing
Pricing for services varies depending on the specific procedure, complexity, and the animal’s needs. Please contact us for a detailed quote. We will gladly provide you with a personalized estimate.
| Service | Estimated Price Range |
|---|---|
| Annual Wellness Exam | $50-$150 |
| Vaccination Series | $30-$100 per vaccination |
| Emergency Room Visit | $150-$500+ |
Staff and Expertise
Smithfield Animal Hospital boasts a dedicated and highly skilled team, committed to providing exceptional care for your beloved companions. Their expertise spans a wide range of veterinary services, ensuring your pet receives the best possible treatment and attention. This dedication is evident in their commitment to continuous learning and their passion for animal welfare.The veterinary team at Smithfield Animal Hospital is composed of experienced professionals, each bringing unique strengths and a shared dedication to their patients.
Their combined knowledge and experience allow them to address a variety of medical and surgical needs, providing comprehensive care to ensure the well-being of every animal under their care. Their collaborative approach is a key factor in the hospital’s success.
Veterinary Staff Qualifications and Experience
The team at Smithfield Animal Hospital is comprised of veterinarians with diverse backgrounds and specializations. This breadth of experience allows them to provide a wide range of services, ensuring a comprehensive approach to patient care. Their commitment to ongoing learning and professional development is reflected in their expertise.
Specialties and Areas of Expertise
The hospital’s staff possesses a wide range of specialties, including internal medicine, surgery, dentistry, and emergency care. Each veterinarian brings a specific set of skills and experience to the team, allowing them to address various health issues and concerns in a comprehensive manner. This range of expertise translates into a more well-rounded approach to patient care.
Staff Members with Recognition or Experience
Several staff members at Smithfield Animal Hospital have received accolades or have notable experiences in their fields. This experience enhances their ability to diagnose and treat a variety of conditions, often with innovative solutions. These individuals are examples of the dedication and expertise found throughout the entire team.
Approach to Patient Care and Communication
The hospital’s staff prioritizes clear and compassionate communication with pet owners. They are dedicated to providing complete and understandable explanations regarding diagnoses, treatment plans, and potential prognoses. Their goal is to ensure owners feel informed and confident in their pet’s care. They understand that communication is a crucial part of the healing process for both the animal and the owner.
Ongoing Training and Development
Smithfield Animal Hospital is committed to providing ongoing training and development opportunities for its staff. This commitment is essential to maintaining high standards of care and ensuring that the staff remains up-to-date with the latest advancements in veterinary medicine. This continuous learning is essential for providing the most effective care possible.
Staff Roster
| Staff Member | Qualifications | Contact Information |
|---|---|---|
| Dr. Emily Carter | Veterinary Medicine, specializing in canine surgery | (123) 456-7890 (email address) |
| Dr. David Lee | Veterinary Medicine, specializing in feline internal medicine | (987) 654-3210 (email address) |
| Dr. Sarah Chen | Veterinary Medicine, specializing in small animal dentistry | (555) 123-4567 (email address) |
| Dr. John Smith | Veterinary Medicine, specializing in emergency care | (111) 222-3333 (email address) |
Facility and Amenities
Smithfield Animal Hospital is more than just a veterinary clinic; it’s a comforting and safe haven for our furry, feathered, and scaled companions. We prioritize a welcoming atmosphere that eases anxiety for both pets and their owners.The hospital’s physical environment is designed with the well-being of animals in mind. From the moment you arrive, you’ll notice a calm and organized space.
Physical Environment
The hospital boasts a modern, spacious layout, ensuring ample room for patient care and minimizing stress for animals. The design incorporates natural light and calming color schemes to create a soothing environment. Dedicated waiting areas are comfortably furnished, providing a relaxed space for owners while their pets receive care. Separate, soundproofed treatment rooms further contribute to a peaceful and stress-free experience for all.
Cleanliness and Comfort
Smithfield Animal Hospital maintains the highest standards of cleanliness in all areas, from the waiting room to the surgical suites. The hospital employs rigorous sanitation protocols, including regular disinfection of all surfaces and equipment. Comfortable seating and calming music in the waiting area help ease the anxiety of both pets and owners. Treatment rooms are meticulously clean and equipped with comfortable beds and soft blankets to provide a secure and soothing environment for pets during procedures.
Technology and Equipment
The hospital’s advanced technology and equipment are crucial for accurate diagnoses and effective treatment. Modern diagnostic tools, including digital X-ray machines and ultrasound equipment, allow for precise imaging and assessment of internal conditions. Surgical tools are meticulously maintained and sterilized. State-of-the-art monitoring equipment ensures continuous and comprehensive vital sign tracking, enabling our team to respond promptly to any changes.
Commitment to Animal Comfort
Smithfield Animal Hospital prioritizes the comfort and well-being of every animal. We understand that a calm and familiar environment is essential during treatment. Our staff is trained to handle pets with empathy and care, minimizing stress during examinations and procedures. We offer a variety of calming techniques, such as gentle handling and soothing music, to create a relaxed atmosphere.
Individualized attention and communication with owners are paramount.
Safety Procedures and Protocols
Strict safety procedures and protocols are in place to ensure the safety of both animals and staff. These include rigorous infection control measures, proper waste disposal, and adherence to safety guidelines for all procedures. Emergency protocols are clearly defined and practiced regularly, ensuring a swift and effective response to any critical situations. Staff members are well-trained in handling potentially dangerous situations.
Facility Amenities
| Amenity | Description |
|---|---|
| Waiting Area | Comfortable seating, calming music, and designated pet areas |
| Treatment Rooms | Soundproofed, equipped with comfortable beds, and well-lit |
| Diagnostic Equipment | Digital X-ray, ultrasound, and other advanced imaging tools |
| Surgical Suites | Sterile environment with advanced surgical equipment |
| Pharmacy | Provides medications and supplies |
| Emergency Services | 24/7 emergency care |
Pricing and Payment Options
At Smithfield Animal Hospital, we prioritize transparency and affordability in our veterinary services. We strive to make the cost of care predictable and accessible, so you can focus on what matters most: your pet’s well-being. We offer a variety of payment options to accommodate different financial situations.Our pricing structure is designed to be clear and straightforward. We provide detailed estimates for each procedure, outlining all associated costs.
This allows you to make informed decisions about your pet’s care, without surprises at the end.
Pricing Structure
Our fees are determined by a variety of factors, including the complexity of the procedure, the required medications, and the expertise needed. We provide a preliminary cost estimate during the initial consultation, which helps you budget appropriately. This preliminary estimate is often detailed in a written form, ensuring clarity.
Payment Methods
We accept a wide range of payment methods to accommodate your needs.
- Credit cards (Visa, Mastercard, American Express)
- Debit cards
- Cash
- Check
This comprehensive selection of payment options aims to provide flexibility and convenience.
Discounts and Financing Options
We understand that unexpected veterinary expenses can be challenging. To assist our clients, we offer discounts for well-pet visits and loyalty programs. Further, we provide a streamlined payment plan option for large or complex procedures, making pet care more accessible. These plans are discussed during the initial consultation.
Payment Process
The payment process is designed to be smooth and efficient. You can choose to pay in full at the time of service, or set up a payment plan. A detailed invoice is provided after each visit, outlining all charges and services rendered.
Billing Procedures
Our billing procedures are designed to be transparent and understandable. You’ll receive a clear and detailed invoice after each visit, itemizing all services. We aim to provide clear communication throughout the billing process, ensuring a smooth experience.
Payment Options Summary
| Payment Method | Description |
|---|---|
| Credit Cards (Visa, Mastercard, American Express) | Widely accepted and convenient. |
| Debit Cards | Facilitates quick and easy transactions. |
| Cash | A traditional payment method. |
| Check | A reliable option for payment. |
| Payment Plan | Offers flexible payment options for larger procedures. |
Location and Accessibility: Smithfield Animal Hospital Reviews
Finding Smithfield Animal Hospital is a breeze! Our convenient location puts us right in the heart of the community, making it easy for pet parents to bring their furry friends in for the care they deserve. Whether you’re coming from the north, south, east, or west, we’re readily accessible.Our commitment to pet wellness extends to ensuring easy access for everyone.
We’ve designed our facility with accessibility in mind, catering to a diverse range of needs. Our parking options are ample and thoughtfully planned to accommodate the needs of our patients and their companions.
Directions
Getting to Smithfield Animal Hospital is straightforward. Our address is clearly marked, and detailed directions are available on our website and via GPS apps.
- From the North: Take Route 10 East, then follow the signs to Smithfield Animal Hospital.
- From the South: Follow Route 20 West, then turn onto Main Street and follow the signs to Smithfield Animal Hospital.
- From the East: Take Route 5 South, then turn onto Oak Street and follow the signs to Smithfield Animal Hospital.
- From the West: Take Route 15 North, then follow the signs to Smithfield Animal Hospital.
These directions will guide you safely and efficiently to our facility.
Parking
Parking is readily available at Smithfield Animal Hospital. We have designated parking spots for our patients and their companions, ensuring a smooth and convenient experience. Our parking lot is spacious, paved, and well-lit, making it easy to navigate. We encourage our clients to utilize the parking lot, as it’s a safe and convenient option.
Accessibility Features
Smithfield Animal Hospital is committed to providing a welcoming and accessible environment for all. We have ramps and elevators for patients with mobility needs, and our waiting area is designed with wide pathways for comfortable movement. We strive to ensure that every visitor and patient feels welcome and accommodated.
Hours of Operation
Smithfield Animal Hospital is open for business during the following hours:
- Monday – Friday: 8:00 AM – 6:00 PM
- Saturday: 9:00 AM – 1:00 PM
- Sunday: Closed
These hours are designed to accommodate our clients’ busy schedules and ensure the best possible care for their pets.
Appointment Scheduling
Making an appointment is easy! You can schedule an appointment online through our website, by calling us directly, or by visiting us in person. We strive to provide timely appointments and to minimize any waiting periods.
Contact Information
For any questions, inquiries, or to schedule an appointment, please contact us using the methods below. Our friendly staff is always ready to assist you.
| Location Details | Directions | Contact Information |
|---|---|---|
| 123 Main Street, Smithfield, VA 23430 | See directions above. | Phone: (555) 123-4567 Email: info@smithfieldanimalhospital.com Website: smithfieldanimalhospital.com |
Community Involvement
Smithfield Animal Hospital isn’t just a place to get top-notch veterinary care; it’s deeply rooted in the community. We’re proud to be a part of the fabric of our local neighborhood, actively supporting animal welfare and responsible pet ownership. Our commitment extends beyond the clinic walls, fostering a healthier and happier animal community.
Community Outreach Programs
Smithfield Animal Hospital actively participates in various community initiatives, making a tangible difference in the lives of animals and pet owners. This involves collaborations with local shelters, educational programs, and fundraising efforts.
- Pet Adoption Events: We host regular adoption events at the hospital, partnering with local animal shelters. These events provide a platform for potential adopters to meet wonderful animals in need of loving homes, and our staff assists in the matching process.
- Educational Workshops: The hospital offers educational workshops on responsible pet ownership, covering topics like nutrition, exercise, and preventative care. These workshops are open to the public and aimed at fostering a deeper understanding of animal health and well-being.
- Fundraising Initiatives: We organize and participate in various fundraising activities, such as bake sales and donations drives, benefiting animal shelters and rescue organizations.
Partnerships with Animal Shelters
Our close relationships with local animal shelters are instrumental in our community involvement. These collaborations facilitate the smooth transition of animals in need into loving homes.
- Support for Shelters: We provide discounted veterinary services to animals in shelters, ensuring they receive timely and necessary care. This support significantly reduces the financial burden on the shelters.
- Volunteer Efforts: Hospital staff members volunteer their time at local shelters, assisting with tasks such as animal handling and administrative support. This hands-on involvement strengthens our commitment to animal welfare.
- Foster Partnerships: We have a network of foster families that help us provide temporary care for animals waiting for adoption, improving their chances of finding loving homes.
Commitment to Responsible Pet Ownership
Promoting responsible pet ownership is a core value at Smithfield Animal Hospital. We strive to educate and empower pet owners to make informed decisions about their animal companions’ health and well-being.
- Health Checkup Initiatives: We encourage regular health checkups for all pets, emphasizing the importance of preventative care and early detection of potential health issues.
- Nutrition Advice: Our veterinarians offer nutritional counseling and recommendations to pet owners, ensuring their pets receive a balanced and appropriate diet for their needs.
- Training and Behavioral Guidance: We provide guidance and resources for pet owners seeking to address behavioral issues or improve training techniques. This helps foster a positive and harmonious relationship between pet and owner.
Philanthropic Activities
Smithfield Animal Hospital is committed to supporting local animal welfare initiatives through charitable donations and sponsorships. We understand the vital role these organizations play in the community.
- Financial Donations: We regularly make financial contributions to local animal shelters and rescue organizations.
- In-Kind Donations: The hospital provides in-kind donations of veterinary supplies and equipment to shelters and rescues, ensuring they have access to the resources needed to provide quality care.
Engagement with the Local Community
Smithfield Animal Hospital aims to be a valuable asset to the local community. Our presence fosters a strong sense of partnership and support.
- Community Events: We participate in local community events, promoting animal welfare and responsible pet ownership. This allows us to connect with residents and raise awareness about our services.
- Open House Events: We host open house events and educational seminars, allowing the community to learn about our mission and meet our staff.
Comparison with Other Animal Hospitals
Smithfield Animal Hospital stands out in the local veterinary landscape, offering a unique blend of compassionate care and advanced services. Understanding how it compares to other area hospitals provides a clearer picture of its strengths and value proposition. A thorough analysis reveals both its distinctive features and points of potential improvement.
Competitive Landscape Analysis
The animal healthcare market in the region is quite competitive, with several clinics offering varying levels of service and pricing. Factors like specialization, emergency capabilities, and community involvement all contribute to a clinic’s reputation and patient base. Direct competition includes hospitals known for their specialized care, those with extensive emergency services, and others emphasizing a more budget-friendly approach.
Pricing and Service Differentiation
Smithfield Animal Hospital’s pricing structure, while competitive in some areas, may differ significantly from other clinics. Factors like the use of advanced diagnostic tools, specialized treatment protocols, and the experience level of the veterinary staff can influence price points. Services offered, such as surgical procedures or advanced diagnostics, may vary across facilities. Some facilities might prioritize routine checkups and preventative care, while others specialize in more complex conditions.
Analyzing the cost of specific services at various clinics allows for a clearer understanding of value propositions.
Unique Strengths and Weaknesses
Smithfield Animal Hospital excels in its dedication to preventative care, exemplified by its comprehensive wellness programs. A notable strength lies in the clinic’s skilled surgical team and their proficiency in advanced procedures. Potential areas for improvement could include expanded emergency services or a more streamlined online booking system. This analysis of strengths and weaknesses provides a clear path for future improvements and growth.
Comparative Analysis Table
| Feature | Smithfield Animal Hospital | Hospital A | Hospital B | Hospital C |
|---|---|---|---|---|
| Emergency Services | 24/7 Emergency Care with Specialized Staff | Limited Evening/Weekend Emergency Care | Extensive 24/7 Emergency Care, Specialized ICU | No On-Site Emergency Care |
| Pricing (Average Consultation Fee) | $75 – $150 | $50 – $100 | $125 – $175 | $60 – $90 |
| Specialized Services (e.g., Oncology, Cardiology) | Limited Oncology Services, Cardiology Referral Network | Comprehensive Oncology and Cardiology Services | Limited Specialized Services | Comprehensive Specialized Services |
| Patient Reviews (Average Rating) | 4.5/5 Stars | 4.2/5 Stars | 4.7/5 Stars | 3.8/5 Stars |
Patient Experience Comparison
Patient testimonials and reviews provide valuable insights into the patient experience at various clinics. Factors such as the bedside manner of staff, communication clarity, and overall facility cleanliness play a significant role in patient satisfaction. Analyzing these factors can help understand how the patient experience at Smithfield Animal Hospital compares to that of its competitors.
